Job Description

• Plan, develop, implement and optimise PPC campaigns/strategies including keyword
• research and analysis across paid online channels.
•  Effectively execute re-marketing campaigns.
• Experience in managing ad campaigns on major search engines like Google, Bing as well as platforms such as FB, IG, LinkedIn, Quora, etc.
• Tracking, analysis, and subsequent optimisation of PPC & remarketing campaigns/initiatives on a daily basis.
• Generate weekly and monthly reporting for all major metrics, goals tracking, lead tracking, and other paid search initiatives.
• Under training - SEO strategies to provide the best possible output to improve website domain.
• Keep up to date with search engine and PPC industry trends and developments.
• Perform competitive analysis of other companies within the industry and draw and Implement inferences from the data.

Key Responsibilities Include:

• Develop and optimise PPC campaigns across online channels, including thorough keyword analysis.
• Execute re-marketing campaigns to engage and convert potential customers.
• Handle ad campaigns on search engines and platforms like Google, Bing, Facebook, Instagram, LinkedIn, and Quora.
• Daily track, analyse, and improve PPC and re-marketing campaigns for enhanced performance.
• Generate comprehensive reports, stay updated with industry trends, and conduct competitive analysis for informed improvements.

Primary Skills

• Extensive experience running all manner of Google Ads as well as FB, IG, LinkedIn, and
• Quora ads.
• Proficiency in tools such as Google Analytics, Google Ads, FB Business Manager, HubSpot, Quora ads, LinkedIn ads platform, etc. Knowledge about tools such as Lucky Orange,SEMRush, etc. will be an added advantage
•  A highly data-driven professional, with good knowledge of presentation and reporting.
•  Strong attention to detail needed to maintain global levels of work output.
•  Should have an in-depth understanding of search engine algorithms and ranking methods.

Education

• undergraduate degree in related fields.
• Preference will be given to MBA holders.