A new branch of the social media marketing i.e. Influencer marketing platform that uses endorsements and product mentions from influencers. Its focuses on using key leaders to drive the brand’s message to the large Market. In simple words – the individuals who have their prominent social footprints on the social media platform to market your brand hugely. This form of marketing is unique because it brings about the best organic visibility to the brand, along with showcasing the real and authentic brand image and information to the end customer. Influencer marketing works most of the time because of the high amount of trust that influencers have built up their followers due to the authenticity in their articles and Blogs.
Let’s know the ABC of Influencer marketing for restaurant
Brand awareness is the key component for any Brands.
Influencer marketing can expand one’s reach and position online, they have trust-worthy followers who have full faith in what they say and review. The online brand listing rank and ratings get a boost with the involvement of food bloggers and influencers.
When an influencer recommends your product on the social platform it gives more visibility to the product. The social user is exposed to an appropriate information about the brand, this not only increases brand’s reach but also built’s an awareness.
2. Trust and Credibility
Building trust and credibility is the well-crafted ladder to your success.
Visibility + Credibility = Profitability
The above is the most famous formula in business, without visibility, trust and credibility, there is no profitability.
Your restaurant would be the best, you might be serving the best of quality and taste in your products, but is the world aware of same? Credibility is established when the world is talking about your brand’s image. Influencers have built a credibility with their fans and followers, because of their consistency and authenticity in content, Involving them to your food tasting sessions is the best marketing plan, taking a real feedback from them on their social media and aggregation platforms in-turn would result in growth of credibility for your brand.
Content plays like a king in the field of marketing.
Unless people can find it, or it’s presented well enough to hold people’s attention. Influencers have authenticity and credibility that other entities can’t match, people take their messages more seriously. Building a relationship with an influencer also helps improve your domain and search engine results page rankings.
DNY hospitality is specialized in developing and managing a Correct PR Campaign and influencer marketing for your brand. Contact us to know more.
These were the ABC of influencer marketing.
We at DNY hospitality, identify the influencers and food bloggers in the targeted area, involve them in the brand’s PR activities, work towards the credibility and visibility which would finally result in the growth of restaurant revenue and footfall.