Importance of Restaurant Concept

Importance of Restaurant Concept

  • July 23, 2019

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Every Brand Has a language and a personality trait, that speaks to the audience in a specific way which is conveyed with a combination of right content & right visuals, aligned in single direction of thought or a concept.

A restaurant concept is the overall idea or theme that defines the restaurant. Concepts include the your menu design , service style, dining room decor, and — of course — the style of food. Many restaurants are conceived based on a chef’s personal experiences of interests. Heritage, local ingredients, traditions, or family are all common sources of inspiration for restaurant concepts. But concepts can also be defined by the Owner’s travel experience, training, or an interest in a certain area of art, science, fiction, or culture.

Types of Restaurant Concepts:- A good restaurant concept will cover a range of elements with one same mood or tone. From the name of the establishment to even the pain color on the walls, every detail contributes to the overall concept. Audience feel a certain level of comfort as soon as they enter the restaurant, because each thing inside speaks for itself in an aligned direction. Types of Concepts can be for instance “A Music Theme cafe” where Music is focus, where wall art talks talks about how it was developed, crockery is shaped like music instruments, interiors talk about the current trend in music and the marketing stunt being discounts given to the best karaoke singer.

Restaurant Name – The name of your restaurant should give customers a pretty good idea of the type of food you serve. It needs to be memorable, preferably simple, and most importantly, authentic. There are many different approaches to choosing a restaurant name, but owners often take inspiration from their location, a signature dish, or even a family member who inspires them.

Menu Design- The description of your foods can be as literal as listing off the ingredients in the food and the ways they were cooked, or as poetic as a brief description of an experience, visual image, or abstract theory. But your approach should make sense in the context of your food and overall theme.

Restaurant Decor and Interior– Wall color, lighting, furniture, table settings, music, and decor all play a huge role in the overall impact of your restaurant. So, even though your food must be the main focus of your efforts, it’s important to make some basic decisions about decor pretty early on in the planning process

Consistency Is Key- The restaurant’s identity should be consistent and harmonious to create a comfortable atmosphere. Restaurant concept consistency is two fold: it needs to be cohesive, and it needs to remain constant. This means that all the different aspects of your establishment need to have some common thread. And once you’ve established a menu and style you’re happy with, it’s important to stick with it. While seasonal changes can be a great way to keep things fresh, the overall tone of your restaurant should stay the same, so that returning customers can know what to expect, give accurate recommendations to their friends, and enjoy the experience again and again.

Idea & Concept Creation for Restaurants – DNY Hospitality Pvt ltd


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