Idea & Concept Development

Idea & Concept Development

  • July 23, 2019

Idea & Concept Creation for Restaurants – DNY Hospitality Pvt ltd

A restaurant concept is the overall idea or theme that defines the
restaurant. Concepts include the  your menu design , service style,
dining room decor, and — of course — the style of food. Many
restaurants are conceived based on a chef’s personal experiences or
interests. Heritage, local ingredients, traditions, or family are all
common sources of inspiration for restaurant concepts. But concepts
can also be defined by a chef’s travel experience, training, or an interest
in a certain area of art, science, or culture. Because food is, after all, a
mixture of all those things.

Types of Restaurant Concepts:-
A good restaurant concept will cover a range of elements with one same
mood or tone. From the name of the establishment to even the  paint
color on the walls , every detail contributes to the overall concept.
Restaurant Name
The  name of your restaurant  should give customers a pretty good idea
of the type of food you serve. It needs to be memorable, preferably
simple, and most importantly, authentic. There are many different
approaches to choosing a restaurant name, but owners often take
inspiration from their location, a signature dish, or even a family
member who inspires them.

Menu Writing
The description of your foods  can be as literal as listing off the
ingredients in the food and the ways they were cooked, or as poetic as a
brief description of an experience, visual image, or abstract theory. But
your approach should make sense in the context of your food and
overall theme.

Restaurant Decor and Ambiance
Wall color, lighting, furniture, table settings, music, and  decor  all play a
huge role in the overall impact of your restaurant. So, even though your
food must be the main focus of your efforts, it’s important to make
some basic decisions about decor pretty early on in the planning process

Consistency Is Key
The restaurant’s identity should be consistent and harmonious to create
a comfortable atmosphere. Restaurant concept consistency is two fold: it
needs to be cohesive, and it needs to remain constant. This means that
all the different aspects of your establishment need to have some
common thread. And once you’ve established a menu and style you’re
happy with, it’s important to stick with it. While seasonal changes can be
a great way to keep things fresh, the overall tone of your restaurant
should stay the same, so that returning customers can know what to
expect, give accurate recommendations to their friends, and enjoy the
experience again and again.


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