Every brand has a language and a personality trait, that speaks to the audience in a specific way. In addition which is conveyed with a combination of right content & right visuals, aligned in single direction of thought or a concept.
A restaurant concept is the overall idea or theme that defines the restaurant. Concepts include the your menu design , service style, dining room decor, and — of course — the style of food. Many restaurants are conceived based on a chef’s personal experiences of interests. Heritage, local ingredients, traditions, or family are all common sources of inspiration for restaurant concepts. But concepts can also be defined by the Owner’s travel experience, training, or an interest in a certain area of art also sometimes.
A good restaurant concept will cover a range of elements with one same mood or tone. From the name of the establishment to even the pain color on the walls, every detail contributes to the overall concept. Audience feel a certain level of comfort as soon as they enter the restaurant, because each thing inside speaks for itself in an aligned direction. Types of Concepts can be for instance “A Music Theme cafe” where Music is focus, where wall art talks talks about how it was developed. Crockery is shaped like music instruments. Interiors talk about the current trend in music and the marketing stunt being discounts given to the best karaoke singer.
The name of your restaurant should give customers a pretty good idea of the type of food you serve. It needs to be memorable, preferably simple, and most importantly, authentic. There are many different approaches to choosing a restaurant name. However owners often take inspiration from their location, a signature dish, or even a family member who inspires them.
Likewise name and concept go hand in hand. Every brand has a language which is communicated to the audience with creative content and visual impact. Its extremely importance to understand the underlying vision of your brands, before the name and concept is been made.
A restaurant name should depict the vision, mission and purpose of the brand. At the same time its crucial that the name be catchy, global and has a underlying meaning behind it.