DNY Hospitality provides cloud kitchen consulting & turn key setup for cloud kitchen globally. In addition, successfully completing 110 cloud kitchen establishments pan India.
A cloud kitchen is a back-end operating delivery kitchen that accepts incoming orders only through online ordering systems with no seating facility.
Cloud kitchens have a high presence on online aggregator platforms, however if marketed well. In addition, they must have a high brand recall value through restaurant concept creation and branding. This implies the primary source of revenue for these internet restaurants is through the different food ordering platforms, for instance Swiggy, zomato, foodpanda etc. It is Extremely important for a cloud kitchen for having a great branding and marketing strategies because their audience is only limit to online.
Cloud Kitchen is one of the most successful startups models with an investment of 8 lacs to 12 lacs. Reason being working with a lowest cost of operations & lower investment for setup. Likewise it gives an easier traceability of online revenue, easier inventory management system, smaller area requirements for kitchen design. They totally avoid the difficulties faced in handling seating area operations with a bigger space. Its the best low investment food business to opt for.
Customers are managed online, in addition to this, service related SOP’s are totally omitted. If the branding and marketing is done the right way, the success online is extremely long lasting. However that goes along with a best quality of food and consistency in recipes without mentioning.
DNY hospitality was the first company to invest the concept of Virtual kitchens in the year 2012. The biggest advantage of starting a cloud kitchen is, you can introduce 2, 3 or 4 brands under the same premises. Since the kitchen is not present for dine-in seating customers and only available online, adding multiple brands, in addition marketing them individually online is the biggest game changer. For instance, you do operate out of a single operational running cost example paying rent, electricity, staff salaries, etc for a single place. However the sale channels to your kitchen being multiple. The idea for running a successful Multi-Brand Cloud kitchen from a single premise implies “Multiplying the revenue, decreasing the cost”.
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